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The first trick is to detach yourself from your idea. You don’t have just one novel inside you, and it’s not a big deal if you don’t finish this novel.
She was skeptical of the common advice “just write!!1!” - she talked about how long ideas for her most popular novels were marinating inside her before she properly wrote them
As a continuation of that, she was a big believer in knowing what you want to write before you write it. Not what you’re going to write, what you want to write.
The first thing she decides about a novel is what the mood is going to be, and this informs every other decision (e.g. the mood for Shiver was bittersweet)
Ideas should be personal, specific, exciting and they should exclude secondary sources. A personal idea isn’t necessarily autobiographical (which should be avoided), but it speaks to your emotional truth.
She said she had been read Ronsey fanfiction and she couldn’t view her car in the same way since.
Story is the thing that seems most important to reader but is most changeable to the author - story is subservient to your mood and your message. Change what you like in the plot as long as your book retains its sense of self.
Story is conflict, exploration and change. A good story has active tension -the characters want something, instead of just wanting something not to happen (e.g. wanting to kill an enemy instead of simply defending a stronghold against an enemy)
A story needs to have a concrete end, something to be done.
Satisfaction is important - deliver what you promise to the reader. The other shoe has to drop. Ronan Lynch doesn’t ever talk about his feelings, so its rewarding when he does.
Earn your emotional moments (she threw shade at Fantastic Beasts lmao)
Forcing a character to be passive is dissatisfying to the reader.
Characters are products of their environments, consistent/predictable, nuanced and specific, moving the plot, and subservient to other story elements.
She always starts with tropes for ensemble casts like sitcoms. Helpful for building good character dynamics.
Write scenes with characters saying explicitly what they’re thinking and then go back and make them talk like real people in the edit.
An action can also prove what they’re thinking, instead of making them say it or another character guess it (e.g. Ronan punching a wall).
Move the reader’s emotional furniture around without them noticing.
All her books follow the three act structure. Established normal -> inciting incident -> character makes an Active Decision -> fun and games -> escalation -> darkest moment -> climax.
Promise what you’re going to do in the first five pages.
Read your book out loud. Record yourself reading it.
If you have writer’s block, it’s because you’ve stopped writing the book you want to write. She likes to delete everything she’s written until she gets back to a point where she knew she was writing what she wanted to write, and then carrying on from there.

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